Promote your art on the radio like a pro, a conversation with Brad Aspey, Public Radio Arts Reporter
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This article reprinted from John T. Unger's Art Heroes. The original article can be found online:
© 2010, John T Unger
Is radio really a venue for visual art? How can audio help expand your audience, if your medium is something people need to see to appreciate? Simply, it's about the stories.
Many artists are shy when it comes to speaking about their art, whether in person, in print or on the air. But most art purchases are about more than whether the painting matches the sofa. Your buyers want to know about you as an artist— who you are, where you came from, why you make the work, what your ideas and influences are. Radio is a great way to tell a story that resonates, and inspires your audience to identify with your work.
Online radio and podcasts make it possible to include images and text as support for the spoken word. Bringing all these tools together can make your presentation even stronger than a simple portfolio site.
This week's Art Heroes conversation is with Brad Aspey, veteran public radio announcer and producer. He is currently Interlochen Public Radio's Arts Reporter. He has interviewed thousands of people, from opera stars to jazz musicians to movie stars and even dozens of stand-up comedians. His list of guests include Jessye Norman, Bob Newhart, Bill Maher, Christopher Parkening, Dudley Moore, Cleo Laine, Martin Short and many others.
Brad has won multiple awards for his work in radio, including an Associated Press Award for Best Feature of 2008 and several awards from the Michigan Association of Public Broadcasters. His show, "ArtForms," won both first and second place in the Best Cultural Program category in 2008.
Brad also wrote cultural features and arts reviews for the Grand Rapids Press and Muskegon Chronicle for nearly 25 years. Brad has also been quoted in the famed show business periodical Variety. Brad has written for "Late Show with David Letterman" and performed in New York's famed Caroline's comedy club.
Learn More about Brad Aspey
This episode is available as a Kindle Ebook at Amazon
Art Heroes Review No.4: How to Tell Your Story on Radio [Kindle Edition]