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This article reprinted from John T. Unger's Art Heroes. The original article can be found online:
© 2010, John T Unger
Art Heroes Review
I hate to say it, but some of the worst websites I've ever seen belong to artists. Often they are confusing, hard to navigate and search, difficult to interact with, hard to read. A website can be creative or artistic, but an effective site requires good design.
The web is an amazing tool for artists to sell their work, build their reputation and reach new customers, but your results are only as effective as the experience your site provides for your audience. In this episode, Reese and I will discuss the most important ways you can use design to improve your sales, exposure and opportunities. We'll also talk about how to work with designers to get the best results.
Reese Spykerman tells stories through design. A self-taught designer, Reese creates websites, ebooks, and other branding materials for people like Chris Guillebeau, and companies like Whos' Talkin. She believes that good design is clear, easy to understand, and creates a delightful, memorable experience for audiences. You can read more about Reese in salon.com and entrepreneur.com.
Learn More about Reese
- 8 Tips for Working With Web Designers: Entrepreneur.com
- How to live happily with a great designer: Seth Godin
- The Suck-Free Internet Manifesto: Sarah Dopp
- Essays on design: Dustin Curtis
- How Much Should a Web Design Cost?: Chris Pearson
- How a Web Design Goes Straight To Hell: The Oatmeal
Show Highlights: Excerpts From the Conversation
Once the transcription is completed I'll include some of the best portions here.