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This article reprinted from John T. Unger's Art Heroes. The original article can be found online:
© 2010, John T Unger
Art Heroes Review
You've been told all your life that you have to "spend money to make money" and it's no less true for artists. But how do you know which investments in your career will pay off and which will just suck your bank account dry? On some levels, this varies for every individual, but there are some areas where investing in your art as a business will almost always pay off.
Equally important to understand is when to spend money… if you spend money on a full page ad in a magazine before you've shot professional photos of your work, for instance, you could do yourself more harm than good. In this show, I'll talk about education, tools, materials, space, assistants, professional services such as lawyers, accountants and web development, advertising online and in print, merchant accounts, and more. I'll present some ideas about how to assess the value of each, which ones are most likely to help increase your income and at which stage of your career you should plan to implement them.
I hope you'll call in to share your experiences as well.