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This article reprinted from John T. Unger's Art Heroes. The original article can be found online:
© 2010, John T Unger
Art Heroes Review
You'll notice that Johnny B. Truant's photo is the first guest photo on Art Heroes to have color in it. That's because Johnny's a rebel, a rule breaker and, well, hell, kind of a colorful character. Also because I thought it looked good, but mostly 'cause he's a rebel.
Turns out— being a nonconformist has been the key to his success. It didn't happen overnight, or on the first try, but he did it his way.
Johnny B. Truant is an internet marketing nonconformist and punk rock entrepreneur. Within his first year, he used his own breed of “personality branding” (characterized by transparency, win-win-win thinking, and a healthy dose of disobedience) into a six-figure business.
In addition to running JohnnyBTruant.com and co-creating Question the Rules*: The nonconformist's punk rock, DIY, nuts-and-bolts guide to creating the business and life you really want, starting with what you already have. Johnny is a regular contributor to mega-blogs Copyblogger.com and Problogger.net, as well as to the cult hit small business marketing blog IttyBiz.com.
Johnny recently interviewed me as one of the bonus interviews for
Question the Rules. Now that I've had a chance to listen to the whole
course myself, I wanted to have him on the show and share
his ideas about how artists can benefit from a DIY, punk rock, stripped
down, simple and improvisational approach to business. Punk rockers changed the game by starting the band first and learning how to play after. In a lot of ways, most of the artists I know did the same thing.
We'll discuss why nonconformist businesses (like art) often work better if you launch them before you have a plan; why uncertainty and the possibility of failure are comfortably part of the success process; why the things that stop you from moving forward may not even be neccesary, and more. Tune in, because this one is gonna be fun, fun, fun.
Learn More about Johnny B. Truant
- Visit johnnybtruant.com
- Visit questiontherules.com*
- Listen to Charlie & Johnny Jam Sessions
- Follow Johnny on Twitter or Facebook
- Why I thought Question the Rules totally rocked
*denotes an affiliate link.
Further Resources: Johnny B. Truant guest posts
- "The Johnny Project" on Ittybiz
- Copyblogger guest posts
- Problogger guest posts
- Finance Your Freedom guest posts
- Mattress Police guest posts
- Professor JBT at Project Mojave
- The Discomfort Zone guest posts
Show Highlights: Excerpts From the Conversation
Once the transcription is completed I'll include some of the best portions here.