How to use video to promote your art online and in galleries, a conversation with Lori McNee

If you like this, you should tweet about it:

Download episode of Art Heroes Radio as mp3 Click to Download
Free MP3

download episode of Art Heroes Radio in iTunesListen to MP3
in iTunes

Read Art Heroes review for this episodeArt Heroes Review
(in production)

Lori-McNee-artist-photoLori McNee is a professional, nationally recognized working artist & blogger. On her popular art blog,, Lori shares her unique artistic perspective, art tips and art business, and Social Media advice for her fellow artists.  Lori currently ranks as one of the "Most Influential Artists" on Twitter. Thanks to Social Media, Lori is also a television hostess for the resort television station, Plum TV.

We had originally planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more than half a show to cover. As a result, this week's show is shorter than usual but extremely targeted on using video to promote art.

We used Lori's bullet list from her post How Artists Can Use YouTube Video to Improve Marketing as a starting point, but included quite a bit of other materials as well.

How to Make Video Marketing Work for You

Make Videos Geared Toward Your Audience:
  • Target your niche
  • Demonstrations
  • How to
  • Product reviews
  • Interviews
Create a Video Title that Stands Out:
  • Use 'keywords' within the title
  • For Search Engine Optimization (SEO) purposes use key words that are applicable to your product, service or brand.
Tag & Categorize for Video Search Engine Optimization:
  • Use words or tags that users most likely will be searching for on the web.
  • Add as many keywords as you can and try and match to existing content – this helps your video become 'recommended' in the sidebar.
  • Tags are important for SEO purposes.
  • Video optimization is becoming more important as mainstream aspect to search engine optimization.
Less is more:
  • Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
  • Research has found that people's attention span begins to wander after only 8 seconds – keep it short so you don't lose them.
Brand Yourself in your Video:
  • Video is a sure way to create brand awareness within your industry.
  • Be sure and mention your brand/artist name and or logo.
Create Your Own YouTube Channel:
  • This is your first step towards becoming a video creator.
  • The opportunity to create a profile for yourself and your content, and link back to your website URL.
Promote Your Video:
  • Use Social Media Sites such as Twitter and Facebook to virally market your video.

Learn More about Lori McNee

Lori's paintings have been featured in Western Art Collector, South West Art Magazine, Wildlife Art Magazine, Art Talk Magazine, American Art Collector, Sun Valley Magazine, Sun Valley Guide, Plum TV, and newspapers. Lori is a member of Oil Painters. Her paintings are often included in the OPA National Exhibitions and American Art in Miniature Show at the Gilcrease Museum.  Her sought after works are sold is galleries throughout the United States.  

A native of California, Lori has now lived with her family in the beautiful mountains of Central Idaho for over 25 years.

  1. Lori McNee Fine Art Website:
  2. Fine Art Tips Blog:

Further Resources:

  1. tubemogul OneLoad: Upload videos to multiple sharing/hosting sites at once
  2. Fine Art Tips Blog: How Artists Can Use YouTube Video to Improve Marketing
  3. Fine Art Tips Blog: How to Sell Art on Facebook – One Artist's Way
  4. Fine Art Tips Blog: 5 Reasons Why Artists Need Social Media
  5. Fine Art Tips Blog: 3 Tips for Artists to Promote Themselves & Their Galleries
  6. Fine Art Tips Blog: Brand Yourself as an Artist on Twitter
  7. Fine Art Tips Blog: Art Marketing Success Tips for 2010

Show Highlights: Excerpts From the Conversation

Once the transcription is completed I'll include some of the best portions here.

« Why artists have an unfair advantage at internet marketing, a conversation with Mark McGuinness | Main | Dispelling the myths and cliches of the artist's life, a conversation with Aletta de Wal »

Add your thoughts or questions here

subscribe to free updates

Don't miss an episode of Art Heroes. Subscribe below with Itunes, your favorite feed reader or by email.

Listen to Recent Episodes

Statement + Bio | Curriculum Vitae | Bibliography

I'm best known as an artist and designer. Relaxing makes me tense, so I tend to put in a lot of hours on diverse projects.

On the way to a successful art career I've been a poet and writer, a tech geek, a print and web designer, illustrator, industrial designer, musician, teacher, actor, set designer and even a paid guru once.

It's all the same thing in the end— I wake up most days thinking about how I want to change, fix or improve some aspect of the world. And after a couple cups of coffee I get started on it.

My specialty is impossibility remediation: if it can't be done, I'm on it.

Mobile: 231.584.2710 (9 to 5 PST only) | Email me
Twitter | Skype: johntunger | LinkedIn | Facebook

You should follow me here

If you have a question for Art Heroes guests during the live show, ask me on twitter. Type @johntunger followed by your question and I'll try to work it in to the show. Tag twitter comments about the show with #ArtHeroes.

Twitter Logo

    Art Heroes Buzz

    Art Heroes on Facebook

    Art IS my day job

    Popular Pages + Entries

    • All content © 2010-2013, John T Unger.