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This article reprinted from John T. Unger's Art Heroes. The original article can be found online:
© 2010, John T Unger
Art Heroes Review
Lori McNee is a professional, nationally recognized working artist & blogger. On her popular art blog, FineArtTips.com, Lori shares her unique artistic perspective, art tips and art business, and Social Media advice for her fellow artists. Lori currently ranks as one of the "Most Influential Artists" on Twitter. Thanks to Social Media, Lori is also a television hostess for the resort television station, Plum TV.
We had originally planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more than half a show to cover. As a result, this week's show is shorter than usual but extremely targeted on using video to promote art.
We used Lori's bullet list from her post How Artists Can Use YouTube Video to Improve Marketing as a starting point, but included quite a bit of other materials as well.
How to Make Video Marketing Work for YouMake Videos Geared Toward Your Audience:
- Target your niche
- How to
- Product reviews
- Use 'keywords' within the title
- For Search Engine Optimization (SEO) purposes use key words that are applicable to your product, service or brand.
- Use words or tags that users most likely will be searching for on the web.
- Add as many keywords as you can and try and match to existing content – this helps your video become 'recommended' in the sidebar.
- Tags are important for SEO purposes.
- Video optimization is becoming more important as mainstream aspect to search engine optimization.
- Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
- Research has found that people's attention span begins to wander after only 8 seconds – keep it short so you don't lose them.
- Video is a sure way to create brand awareness within your industry.
- Be sure and mention your brand/artist name and or logo.
- This is your first step towards becoming a video creator.
- The opportunity to create a profile for yourself and your content, and link back to your website URL.
- Use Social Media Sites such as Twitter and Facebook to virally market your video.
Learn More about Lori McNee
paintings have been featured in Western Art Collector, South West Art
Magazine, Wildlife Art Magazine, Art Talk Magazine, American Art
Collector, Sun Valley Magazine, Sun Valley Guide, Plum TV, and
newspapers. Lori is a member of Oil Painters. Her paintings are often
included in the OPA National Exhibitions and American Art in Miniature
Show at the Gilcrease Museum. Her sought after works are sold is
galleries throughout the United States.
A native of California, Lori has now lived with her family in the beautiful mountains of Central Idaho for over 25 years.
- tubemogul OneLoad: Upload videos to multiple sharing/hosting sites at once
- Fine Art Tips Blog: How Artists Can Use YouTube Video to Improve Marketing
- Fine Art Tips Blog: How to Sell Art on Facebook – One Artist's Way
- Fine Art Tips Blog: 5 Reasons Why Artists Need Social Media
- Fine Art Tips Blog: 3 Tips for Artists to Promote Themselves & Their Galleries
- Fine Art Tips Blog: Brand Yourself as an Artist on Twitter
- Fine Art Tips Blog: Art Marketing Success Tips for 2010
Show Highlights: Excerpts From the Conversation
Once the transcription is completed I'll include some of the best portions here.