How to design effective artist websites that get results, a conversation with Reese Spykerman

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I hate to say it, but some of the worst websites I've ever seen belong to artists. Often they are confusing, hard to navigate and search, difficult to interact with, hard to read. A website can be creative or artistic, but an effective site requires good design.

The web is an amazing tool for artists to sell their work, build their reputation and reach new customers, but your results are only as effective as the experience your site provides for your audience. In this episode, Reese and I will discuss the most important ways you can use design to improve your sales, exposure and opportunities. We'll also talk about how to work with designers to get the best results.

Reese Spykerman tells stories through design. A self-taught designer, Reese creates websites, ebooks, and other branding materials for people like Chris Guillebeau, and companies like Whos' Talkin. She believes that good design is clear, easy to understand, and creates a delightful, memorable experience for audiences. You can read more about Reese in and

Learn More about Reese

  1. Visit
  2. Follow Reese on Twitter

Further Resources:

  1. 8 Tips for Working With Web Designers:
  2. How to live happily with a great designer: Seth Godin
  3. The Suck-Free Internet Manifesto: Sarah Dopp
  4. Essays on design: Dustin Curtis
  5. How Much Should a Web Design Cost?: Chris Pearson
  6. How a Web Design Goes Straight To Hell: The Oatmeal

Show Highlights: Excerpts From the Conversation

Once the transcription is completed I'll include some of the best portions here.

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Statement + Bio | Curriculum Vitae | Bibliography

I'm best known as an artist and designer. Relaxing makes me tense, so I tend to put in a lot of hours on diverse projects.

On the way to a successful art career I've been a poet and writer, a tech geek, a print and web designer, illustrator, industrial designer, musician, teacher, actor, set designer and even a paid guru once.

It's all the same thing in the end— I wake up most days thinking about how I want to change, fix or improve some aspect of the world. And after a couple cups of coffee I get started on it.

My specialty is impossibility remediation: if it can't be done, I'm on it.

Mobile: 231.584.2710 (9 to 5 PST only) | Email me
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