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4 posts from September 2010

How to craft clear explanations for complex ideas, a conversation with Lee LeFever

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LeeLeFeverportraitEver since I saw the first Common Craft video RSS in Plain English, I've been a huge fan of their work. The brilliance of Common Craft videos is that they explain complicated ideas in simple terms, usually in 3 minutes or less.

Explanation is often difficult for artists— whether talking about a single work, a collection, or even in terms of creating work that speaks clearly to the audience— So I wanted to get Lee LeFever's advice on how he and his wife Sachi find the simplest explanations for complex ideas. We also talked about how Common Craft videos are made, the scripting process, how a two person company scales (or doesn't) and the choices Lee and Sachi have made to intentionally remain small while growing their audience and their reach.

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How film production works in Hollywood and Indie feature films, a conversation with Dean Zanuck

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Dean-zanuckWhen it comes to movies, most of us "pay no attention to the man behind the curtain." We follow the stars and often directors, but rarely does the producer of a film get to be in the spotlight.

But in many ways, the producer of a film is the one person most central to the creation— from choosing a screenplay, to hiring key personnel, to facilitating the millions of details large and small required to successfully coordinate a large number of creatives and technicians. Behind the scenes is a fascinating world where creativity, skill, structure and logistics all must work together to create the finished product. As an artist who's interested in how things are done, I've long wanted to see what I could learn from a film producer that might also apply to making and promoting other forms of art.

Dean Zanuck was the perfect guy to ask. With deep experience in both the studio system and the independent space, I felt that Dean gave a much more complete picture of the realities, process and passion of producing a major film. As the third generation of one of Hollywood's most successful and well know families, he grew up within the traditional Hollywood system, eventually working 13 years as Vice-President of Development at The Zanuck Company. But for his most recent film, Get Low, Dean chose to make his own name as an independent producer working without the net that a studio provides— the "army and infrastructure of people that deal with the nooks and crannies, all the trench-work and heavy-lifting."

We also talked about Dean's focus on original stories and narrative, and the idea of producing a career in the arts as though it were a Hollywood film.

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How to recognize, recover from and prevent future creative burnout, A conversation with Sinclair

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Sinclair-bio-picSinclair is a coach who helps creative entrepreneurs become unstoppable.  She runs the blog Selfactivator.com, with fresh starts, business how-tos and creative process good stuff. She's a theater director, writer, aerialist, and neuro-science geek. I love the line in her bio that reads "My superpower is catching other people using their superpowers.  It is the best job in the entire world."

Her latest kit Burnout to Bliss is for creatives recovering from burnout, and to ramp up your creativity and make sure you don't hit burnout again. Most artists are familiar with the burnout part of the creative cycle and maybe with recovering from burnout but I was especially interested to hear Sinclair's ideas on how to prevent it in the first place.

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Dispelling the myths and cliches of the artist's life, a conversation with Aletta de Wal

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Aletta-deWal(JohmTaylor)Artist Advisor Aletta de Wal is equal parts artist, educator and entrepreneur. She makes make art marketing easier by breaking it down to meet your goals and fit your time, energy and money. She provides templates and steps to follow that make the business side of art simpler.

Aletta is currently working on a new book My real job is being an artist (what you should know before you quit your day job or get one) expected out late this fall. I had a chance to read an advance chapter of the book on clichés and myths about the life, career and business of being an artist. These are the stories that can both draw people to the arts and at the same time prevent real success.

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Statement + Bio | Curriculum Vitae | Bibliography

I'm best known as an artist and designer. Relaxing makes me tense, so I tend to put in a lot of hours on diverse projects.

On the way to a successful art career I've been a poet and writer, a tech geek, a print and web designer, illustrator, industrial designer, musician, teacher, actor, set designer and even a paid guru once.

It's all the same thing in the end— I wake up most days thinking about how I want to change, fix or improve some aspect of the world. And after a couple cups of coffee I get started on it.

My specialty is impossibility remediation: if it can't be done, I'm on it.

Mobile: 231.584.2710 (9 to 5 PST only) | Email me
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